Description

Founded in New Delhi, in 2020, with the core mission to help artisans across India survive the disruption in their livelihood caused by the pandemic.

The commerce around India’s national artisan trade provides a life sustaining income for the artists, their household and communities. Rich in skill but limited in assets, these crafts people were immediately impacted by the fallout from the global financial meltdown and resulting bankruptcies. Undeterred by hard-times and with extraordinary dedication, the crafters continued to ply their trade as the pandemic tightened its grip on the world.